‘GenZ against addiction’: PM Modi launches ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ — Explained

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PM Modi Launches ‘GenZ Against Addiction’ Campaign for Drug-Free India

Prime Minister Narendra Modi officially launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ on Sunday, August 2, marking a significant milestone in India’s fight against substance abuse. The flagship initiative, centered on the theme of GenZ against addiction, aims to mobilize young people across the nation to embrace a healthier lifestyle. Speaking at the virtual launch event, PM Modi emphasized that as India progresses toward becoming a developed nation, ensuring the physical and mental well-being of its youth remains paramount. He stressed that staying away from drugs and harmful substances is essential for building a strong, progressive society.

The campaign was inaugurated at 11 am on August 2, 2026, through video conferencing, bringing together participants from across the country. This comprehensive 100-week nationwide Jan Bhagidari campaign represents a collective effort to combat substance abuse at the grassroots level. The Ministry of Youth Affairs and Sports announced that the initiative will inspire young Indians to become ambassadors of positive social change within their communities. Weekly activities will be organized every Sunday, encouraging widespread public participation in creating a drug-free India through diverse engagement methods.

Comprehensive Activities and Competitions

The campaign encompasses a wide range of activities designed to engage youth through multiple platforms. These include sports events, walkathons, meditation sessions, cultural programmes, awareness campaigns, nukkad nataks, discussion forums, art competitions, and community engagement programmes. District-level competitions will be held in categories such as folk songs, mime acts, short films and reels, painting, debate, and slogan writing. Winners from these district competitions will advance to State-level competitions, creating a structured pathway for participation.

“The campaign will culminate in the National Nasha Mukti Youth Conclave, proposed to be held in New Delhi on 14th August 2026, where outstanding performers from across the country will be recognised for their contribution towards spreading awareness against substance abuse,” the Ministry of Youth Affairs and Sports stated in its press release.

During the programme, youth across the nation will collectively take the Nasha Mukti Pledge, reaffirming their commitment to remain free from substance abuse while inspiring others to join this vital movement. The e-Pledge campaign is currently active on the MY Bharat Portal, enabling citizens—particularly young people—to demonstrate their dedication to building a drug-free India. This digital platform ensures that participation extends beyond physical locations, reaching even the most remote areas of the country.

Community Participation and Kashi Legacy

The initiative seeks to strengthen community participation by uniting educational institutions, youth organisations, civil society groups, industry bodies, and spiritual organisations on a common platform. The government confirmed that the programme will witness participation from youth across the country from over 10,000 locations. MY Bharat Volunteers, National Service Scheme volunteers, youth clubs, schools, colleges, universities, NGOs, youth wings of industry associations, and more than 125 partner spiritual organisations will participate virtually in this historic campaign.

Reflecting on the campaign’s origins, PM Modi shared, “As the MP from Kashi, I am happy that this campaign was launched last year from the sacred land of Kashi as a pilot project.” He highlighted that the initiative combines scientific clarity with spiritual energy, noting that social organisations and NGOs have joined for the welfare of crores of Indians. Together, these stakeholders have prepared a roadmap through the Kashi Declaration, transforming a local initiative into a national movement.

“Today, we are witnessing how the welfare-oriented idea that emerged from Kashi has become a national project. From today, the Nasha Mukt Yuva campaign is being launched across the country,” PM Modi declared. He called upon young Indians to take the pledge against substance abuse and actively participate in 100 weeks of awareness and community activities to build a drug-free India.

Frequently Asked Questions

What is the GenZ against addiction campaign? The GenZ against addiction campaign, officially known as ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan,’ is a 100-week nationwide initiative launched by PM Modi to combat substance abuse among youth through community engagement and awareness activities.

When and where was the campaign launched? The campaign was launched on August 2, 2026, at 11 am through video conferencing. It originated as a pilot project in Kashi before expanding to a national level.

How can citizens participate in the campaign? Citizens can participate through the e-Pledge campaign on the MY Bharat Portal, attend weekly Sunday activities, join district and state-level competitions, and engage in various awareness programmes organized across 10,000 locations nationwide.

What is the National Nasha Mukti Youth Conclave? The National Nasha Mukti Youth Conclave is the culminating event of the campaign, scheduled to be held in New Delhi on August 14, 2026, where outstanding performers from across India will be recognized for their contributions to anti-addiction awareness.

Who are the key partners in this campaign? Key partners include MY Bharat Volunteers, NSS volunteers, youth clubs, educational institutions, NGOs, industry association youth wings, and more than 125 spiritual organizations working together to create a collective movement against substance abuse.

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